In the digital age of digital transformation and innovative technologies, running a business has become very competitive and hard. In fact, traditional brick-and-mortar business models are facing the highest challenges from the changing market. For this reason, many innovative businesses are embracing digital transformation by building mobile applications.
In this blog, we are going to learn why should you invest in mobile app development. We will also understand how a top mobile app development company can help you embrace digital transformation successfully.
Before we dive into the reason to consider investing in mobile app development, we should look at the mobile app market first!
Mobile App Development Market Overview
- Mobile experts often estimate that the number of smartphone users might reach up to 7.5 billion users by the year 2026.
- Interestingly, the revenue generated from mobile apps has also increased from $461 billion to $639 billion.
- You will be amazed to know that the Apple App Store already features more than 2 million apps, while the Google Play Store takes this number to even higher with 3.4 million apps
- Business experts often estimate that more than 63% of mobile device users prefer businesses that have developed their own mobile apps
- Online marketers have spent over $138.8 billion on mobile ads alone back in 2018
so now you must have got a fair idea about the size of the market and its potential. Even in the future, this market will continue to grow exponentially.
Reasons to Invest in Mobile App Development
Now comes the question of why you should invest in mobile app development. There could be multiple business benefits if you invest in developing a mobile app.
Improvement in Customer Experience
Building a mobile application will always provide a better customer experience than ordinary business websites. In fact, as a business, you will have more power to utilize each platform’s and device’s capabilities to polish and refine the user experience. Users also love businesses that provide dedicated mobile apps with a top-notch experience.
Moreover, a mobile app works like a digital that is installed on your customers’ devices. Thus, you have better chances of creating a superior brand presence and reputation with a mobile app. For this reason, investing in mobile app development can help you grow your business.
Getting Future Ready
Apart from getting a competitive edge, it is also important for innovative businesses to prepare themselves for the future. In fact, embracing digital transformation by developing a mobile app could be a great idea to sustain your business. For example; many travel & tourism businesses started consulting a prominent travel app development company to develop their app after the COVID-19 pandemic.
You Will Gain Competitive Edge
Competition is stiff in almost every industry these days. Plus, many innovative businesses are already pushing to develop their mobile apps. However, it is still not too late to gain a competitive edge with a mobile.
Many rigid businesses are still stuck with old technologies and don’t understand the value of digital transformation. Thus, it could be a great opportunity for your business to provide a digital experience to the users and gain a competitive edge against your competitors. You will do a lot better than businesses that just have ordinary business websites.
Better Brand Recognition
As I have already mentioned before, building a mobile application also means improving your brand recognition. Let’s break down the idea of brand recognition into two segments;
I can take the liberty to say that a mobile app is just like a bank billboard sign that you see on the roads. Thus, as a business, you have the complete power to make it stunning, stylish, unique, bold, or just informative. Your customers will definitely remember you for your unique efforts in making it beautiful and different.
This part mainly depends on how much you can engage with your customers with your app. This will also affect how sooner they will be inclined to buy your product or service. Being a part of their list of installed applications is itself a token of recognition.
Better Personalization for Users
People love the brands that give attention to their individual needs and preferences. Thus, it becomes important to include personalization options in your digital solutions to show the customers that you care about them.
Investing in mobile app development gives you the opportunity to implement high-level personalization options that tailors the user experience according to their taste and preferences. In fact, you also have the option to choose between native apps, cross-platform apps, and web apps. Furthermore, you are also able to include platform and device-specific abilities into your mobile app.
Creates a New Sales Channel
Users now prefer buying products and services from mobile apps instead of traditional stores. Thus, developing a mobile app for your business can give birth to a new sales channel that caters to a larger audience. Moreover, a mobile app encourages users to have repeat orders and makes the shopping experience more convenient. It is also possible to start your membership programs to ensure guaranteed monthly revenue.
A Great Direct Marketing Channel
Digital marketing channels like social media ads, search result ads, or other campaigns are quite costly to run continuously. However, investing in mobile app development can help you create a direct marketing channel for your potential customers. This would enable you to directly promote your products, services, offers, and deals.
Customers will receive such promotional information right at their fingertips. Thus, you don’t need to spend extra on running costly marketing campaigns. You just have to encourage people to download your mobile app. It itself is enough to drive sales by promoting your products and services. By relying on push notifications, you can always remind your customers about your brand and its offerings.
Increase Your Market Horizons
If you are running a traditional business without any digital presence, then you might be covering only a limited area. Whereas, investing in mobile app development opens up new horizons for your customer base. You can easily expand your market coverage by encouraging people to download your mobile app in different regions. Above all, this benefit can be greatly enjoyed by both B2B and B2C businesses.
Speed and Convenience
When you are investing in mobile app development, you should know that you are investing in speed and convenience. Even customers love businesses that promote speed and ease of business. A mobile app is a much faster and more convenient digital product than a business website.
Mobile apps utilize the most cutting-edge technologies for designing and developing the most interactive and functional user interface and user experience. Thus, lightning speed and convenience is often the key to winning customers.
Learning from Feedback
A strong digital presence with a mobile app helps businesses to learn from customer feedback effectively. Moreover, it is much easier to integrate user surveys into mobile apps than ordinary websites. Ultimately, this helps you to greatly enhance the customer experience and eliminate your shortcomings.
Better Business and Customer Relationships
Successful businesses are built with strong customer relationships. In fact, customers love businesses that timely resolve their issues and queries. When you invest in mobile app development, you are able to easily implement customer relationship management for effective communication. In fact, you can easily integrate a highly efficient and effective chatbot into your app and help customers get answers to their questions.
Savings on Operational Costs
Businesses investing in mobile app development can greatly optimize their operational costs. In fact, mobile apps help businesses to optimize their operations and services. Moreover, some businesses can easily shift from being brick-and-mortar businesses into online-only businesses.
Many top businesses face critical challenges during the COVID era and decided to move their operations online. This was only possible with the effective investment in mobile app development and digital transformation. Time-taking processes are more streamlined with mobile apps and businesses are able to do more with less investment.
Digital transformation with mobile app development is changing the face of many industries across the world. In fact, the majority of businesses have finally understood of developing a mobile app for their operations and services. However, developing a mobile on your own is not an easy process as it takes a lot of technical expertise and years of experience.
MobileCoderz is a leading mobile app development company known for helping start-ups and enterprises to develop effective mobile apps. Above all, they have an expert team of developers, designers, QA professionals, and project managers. Moreover, they also have an extensive portfolio of clients from diverse industry verticals.
Josephine Baker is a professional mobile app developer at MobileCoderz, a top mobile app development company. Over the years, she and her team have developed hundreds of mobile for clients from diverse industries. Lastly, apart from her professional life, she takes a keen interest in surfboarding and playing with her dogs.