The choice to redesign a website doesn’t happen all at once. A deep drop in the website goals and targets could be the possible reason behind this.
Also, an unattractive website is like food without seasoning. Customer feedback will assure you regarding the same. If not, then shifting your website design and development tactics is the best thing to do.
A website makeover will not only make your website user-friendly but also improve sales. Without any further delay, we’ll explore this topic in detail.
Why redesign a website?
Getting more conversions doesn’t occur only due to team training, good products, or a well-represented website. In today’s time, the website is an integral part of online marketing.
Next, a website redesign may seem to be a costly affair at first thought. But, there are numerous benefits to that. Have a look at these reasons to redesign your website:
Rebranding and improving online presence
Website aesthetics matters the most for branding purposes. Businesses tend to change their brand goals, guidelines, work criteria, or target audience. Accordingly, they change their logo, landing pages or completely overhaul their brand image.
But, it won’t suffice on papers or systems. The website must adopt the desired look and feel. For rebranding, web designers can adopt matte or dark colors as per customer behavior. Also, make the website elements like.
Increase traffic in the marketing funnel
A beautiful website is of no worth if it doesn’t get relevant traffic. For getting appear in search engine searches, the website needs to be optimized.
SEO is the ultimate requirement to mold your website according to webmaster guidelines. The foremost thing is attracting mobile traffic. For this, designers can adopt either a mobile-first approach or responsive design.
The second factor is providing an optimal user experience with less website loading time. In this era of increasing internet speed, slow website speed is disastrous for users. They tend to leave the website instantly. It contributes to increasing in bounce rate that is a negative indicator for rankings. To improve website speed:
- Compress HD visuals.
- Minify CSS and HTML code.
- Change website hosting plan if it can’t take the extra load.
Leave the shackles of the old design.
Many changes keep on coming in a particular niche and industry. Your competitors are smart enough; they might have already adopted the changes. It could take a toll on your potential clients. Yes, the old design would have taken a lot of time, energy, and effort to change. But, change is the constant factor.
One thing is customers’ nerves early and adapting to the market requirements. Or setting the new trends by yourself is the best option. For example, marketers design the website as per clothing for the coming season in an online apparel store. So, letting go of the old bonds opens doors to new opportunities.
If you want to redesign your website and be a leader in your market, you can outsource it to the old player. A web design company can help a great deal in achieving your targets timely.
Have a higher conversion ratio
Getting a higher conversion ratio solves the purpose of designing the website. But, if you’re lagging behind the minimum basic, web redesign becomes more than necessary.
Setting visual cues with direct users to converting points like Subscribe, Log in for free, 60% Sale, and essential links. Z configuration, diagonal alignment, N shape, and random creative design will suffice.
Also, playing with foreground and background colors helps a lot. For this, you need to understand your customer’s mood, like matte or neon colors.
Give a better customer experience.
Customers are the ones who are at the receiving end. If they like your website, nobody can stop you. You can enhance website functionality to suit customer requirements.
Many new website elements and innovations are coming into the market. It eases customer decision-making by improving customer engagement and satisfaction. These are the valuable tips:
- Take care of website color contrast. For normal letters, its ratio must be 4.5:1.
- Highlight Call to action by keeping it big, using minimum words, and enclosing it with attractive colors.
- Enhance the readability of the text with an increase in spacing, using bullet points and proper headings.
Additionally, use descriptive visuals to make it easy for customers to understand your text. And adopt the latest technologies like AI and AR. AI tracks the customer’s behavior and influences their minds indirectly. While AR removes the issues of color, size, and how it looks with virtual try-on options.
In short, website redesign gives you back much more than you invest. Revamping your website starts with fundamental reasons like giving a fresh look to your brand, portraying the exact message to convey, to more technical things like adding more functionalities to the website. Whatever may be the rationale behind this, it’s good to ponder before than afterward.