Now that the world of business has moved so many of its key operations online, we have a whole new set of acronyms to learn! Today we will focus on one of our favourites, “PPC” which stands for “pay-per-click”. PPC is a type of online marketing in which advertisers pay a fee every time a user clicks their ad. One example of this practise is Google Ads where advertisers make bids on desired keywords, and whenever those keywords are used in a customer search the bid’s winner’s advertisement shows up at the top of the search results as a “sponsored link”.
This kind of advertising has proven to be extremely effective, and any company serious about doing business online really has to factor PPC into their budget, it pays off! If you want to get some extra help implementing this program we recommend contacting the experts at King Kong, a cutting-edge ad agency that specializes in making online platforms work wonders for your bottom line!
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Let’s now take a deeper dive into exactly why PPC is such an important tool for your business to use. Here are some of the system’s advantages:
- Targeted Audience – The use of PPC advertising gives marketers the opportunity to target potential customers through their specific interests, demographics, behaviours, and locations. PPC shines a light directly on who you want to reach!
- Speedy Results – Traffic is driven directly to your website nearly right away with PPC, it’s guaranteed to get you speedy results.
- Saves Money – Compared to print or TV ads, PPC is extremely cost-effective, making you money without you having to spend a lot!
- Measurable Results – PPC advertising allows your marketing staff to track return on investment, conversions, and key performance indicators so you know exactly where the money is coming from, and how much.
- Brand Awareness – When users click on your ads they see your brand and are much more likely to remember it.
- Supplements SEO – “SEO” or “search engine optimization” is another of our favourite online advertising acronyms and PPC can be used to supplement it! The focus of SEO is an ongoing effort to draw in organic traffic, while the PPC drives more immediately available traffic.
- Goal Tracking – Google offers great tools for analytics that can track your goals, giving you real time information on your ad’s performance, and allowing you to make adjustments accordingly.
PPC is a fantastic way to get your brand in front of customers’ eyes, and bring them to your site!
