Bloggers from all around the world post new content daily. What’s the point of writing about your business if so many other companies are doing the same? Is the blogging market completely crowded?
It’s no longer a nice-to-have for your business but rather a need. Every day in the United States, 3.5 billion web searches are made. Each visitor spends an average of 11.4 seconds on the Google search engine. Blogging is crucial since it increases your company’s credibility and thought leadership.
According to a new study, blog users generate 67% more leads than those who don’t. In addition, 79% of businesses that blog said their inbound marketing activities had a positive return on investment. So, now that you know why you want to start a blog, how can you make your postings stand out from the crowd? You may enhance your blog visits and traffic by making your blogs more SEO-friendly and relevant to search engines.
What is SEO?
Search engine optimisation (SEO) is a collection of best practices to help your blog rise in search engines like Google. As part of SEO, keywords and links to other websites and social media accounts are used to improve a website’s visibility in search engine results pages (SERPs). All of these methods assist your content rise in the search engine results, increasing traffic to your site. Why bother with the expenditure if you don’t prioritise SEO for your blog? You may gain the benefits of blogging, such as these, by using SEO to ensure your material is in the right searches.
- Affordable organic traffic.
- Traffic that is highly relevant and focused.
- Good visitors, leads, and engagement.
- Establishing the authority of your brand.
- Gaining your audience’s trust.
- Establishing a solid brand image.
SEO Best Practices for Blog Traffic and Engagement
Choose the Right Keywords
Search engines rely on keywords to decide what information is relevant to a web user’s search. A web user often enters a word or group of words into the search bar of their preferred search engine. The top results are listed. You should choose and include keywords related to your supplied topic in your post.
One of the many tools available is Google’s Keyword Tool, which you may use to research a keyword’s relevance, competitiveness, average monthly searches, and related terms. Make sure your post naturally incorporates the keywords. Avoid attempting to “push” keywords into your blog because this will not increase the relevance of your post.
Optimise Your Title
Eighty per cent of readers don’t even read past the headline, so it’s crucial to craft an intriguing one. You must spark a reader’s interest and capture your blog’s essence or essential notion to get them to read further. If you can, keep your headline to 66 characters or less, ensuring that the complete title will fit on a search page. You’ll also want to include some of the most popular keywords you’ve used on your blog in the title.
Create and Publish Original Content
It’s critical to produce unique and beneficial content for your audience. Google highly values original content because it aids in the operation of its algorithms. When searching for more in-depth information, no one wants to read through three blogs offering the same advice. Google understands this, too. Use subheadings while composing your blog posts to assist break up the text and to aid search engines in scanning and indexing your post.
Google will better understand your blog’s content, and you’ll be able to get the most out of your original article. If you want to increase the number of people who see your post, provide at least three external links to other websites, social media channels, or pages on your blog. The more original information you link to, the more likely it is that other websites will link back to you.
Always Include Relevant Images
As a general rule, blog entries that include photographs are more popular than those that do not. People recall photos six times more easily than words; therefore, they can help break up your material and make your blogs more memorable by including images. As if that wasn’t enough, Google is after your photographs. Visual search components and in-SERP snippets are becoming increasingly common in apps and search results. If you want to follow their example, you should incorporate more photos. Titles and image captions should include your most important keywords, ALT tags, and thank your sources.
Consider Your Meta Description and Tags
Including a brief meta description with your blog piece will make it easier for search engines to locate and read your post. In your meta description, you ought to use the keywords that are most significant to you. Consider including pertinent categories and tags on your blog’s front page or the screen that serves as the primary blog interface to make it simpler for your viewers to locate certain items on your blog. Using the appropriate plugins for WordPress, tags can also be organised in a variety of different ways.
It is no longer possible to attract Google’s attention with just a few simple SEO strategies. In today’s environment, having information that is of high quality is essential. In addition, high-quality content on your website increases the number of links, shares, tweets, and returning visitors. Even though there will always be new strategies to make your article more search engine optimised (SEO), the single most important thing you can do is produce outstanding blogs.